Awareness Into Enrollment

A local private school wanted to grow enrollment and increase attendance at open houses. Marketing had relied on short bursts of promotion around specific events, leaving long gaps in visibility. The school needed a strategy that could sustain awareness year-round while converting interest into action during the critical enrollment season from September through May.

Two girls sitting at a desk and looking at a shared laptop screen

Why Cleveland Studios?

The school needed a partner that could create a multi-channel strategy designed to reach parents at every stage of their journey. With the ability to handle streaming video and connected TV, social media advertising, email campaigns, search engine marketing and local SEO, Cleveland Studios was the perfect fit.

A group of high school girls standing in a circle and looking at the camera

The Impact

Through this strategic partnership with Cleveland Studios, the school saw:

• More inquiries from search: Families actively searching for schools converted at higher rates.

• Stronger awareness from video: Streaming TV ads achieved near-universal completion rates.

• Engagement from the right audience: Targeted email and social ads connected with key parent demographics.

• Better alignment with enrollment markets: Campaign data confirmed families within a 10-mile radius drove the strongest results.

Real Results

By aligning storytelling with performance marketing, the school built a reliable enrollment pipeline. Instead of seeing spikes only around open houses, the institution now benefits from consistent year-round awareness, engagement and inquiries — ensuring competitiveness in a crowded education market.

Partner With Us

Are you looking for a multifaceted, targeted approach that will get your message in front of the right audience? Contact our expert team to get started.