Northern Ohio Area Chambers of Commerce
In 2023, Cleveland Studios embarked on a mission to revolutionize the digital presence of the Northern Ohio Area Chambers of Commerce (NOACC), with a specific focus on reaching and engaging small business owners in Northern Ohio.
Client: Northern Ohio Area Chambers of Commerce (NOACC)
Industry: Nonprofit/Regional Business Networking
Objective: Enhance digital engagement with small business owners in Northern Ohio.
Challenges
NOACC's primary challenge was to effectively engage with small business owners in Northern Ohio through their digital platforms. The need was to create a more interactive and beneficial online environment for this specific audience.
Target Audience Focus: Small business owners in Northern Ohio.
Needs: Networking opportunities, business resources and community engagement.
Strategies Implemented: To address these needs, Cleveland Studios rolled out a comprehensive digital marketing strategy:
- Paid Search Engine Marketing: Optimized to capture the attention of small business owners searching for relevant resources.
- Paid Social Media Advertising: Targeting social media ads specifically at small business communities.
- Targeted Display Advertising: Focusing display ads on websites on desktop and mobile platforms frequently visited by small business owners.
- Targeted Email Campaigns: Email campaigns targeted to small business owners and B2B decision makers in designated market area with content specifically focused on the services provided by NOACC.
- Streaming TV and Behavioral Video Targeted Advertising: Utilizing streaming platforms and video advertising to reach our target audience on large screen smart TVs and through connected devices (CTV) on TV, laptops and mobile devices.
- Video Production: Creating video content that resonates with the challenges and aspirations of small business owners and connects those with the services and products offered by NOACC.
Results
Website User Increase: A staggering 967% increase in website users predominantly from the small business sector.
Session Growth: An impressive 1,014% year-over-year increase in session engagement, indicating a high level of interest and interaction from the target audience.
Impact
These results signify a substantial enhancement in NOACC's ability to reach and engage small business owners in Northern Ohio. The digital strategies implemented have effectively positioned NOACC's website as a vital resource and networking hub for this demographic.
Cleveland Studio’s prowess in crafting targeted digital marketing strategies significantly boosts engagement and reach for specific audience segments. In this case, small business owners in Northern Ohio saw the results.
“Partnering with Cleveland Magazine has been a pivotal step in our marketing journey, and expanding our reach with Cleveland Studios has proven to be a game-changer. The success of our endeavors can be attributed to the unwavering support provided by our dedicated account executives and the creative team at Cleveland Studios. Their commitment to understanding our business and our customers has led to remarkable results and reach in our campaigns. We could not see our organization as successful without Cleveland Studios in our corner!”
We have been able to expand our medical insurance quotes from the Toledo area by over 50% by targeting business owners and HR professionals in the area in just 6 months.” — Cindy Holzheimer
What’s Next
Cleveland Studios remains dedicated to supporting NOACC in its ongoing efforts to adapt and thrive in the digital landscape, with a continued focus on meeting the evolving needs of small business owners in the region.
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