North Coast Community Homes

North Coast Community Homes is a nonprofit organization that provides quality homes and supportive resources to optimize independence for individuals with developmental disabilities and mental health challenges.

Telling the Story

Since 2021, North Coast Community Homes has worked with Cleveland Studios to produce editorial inserts. As part of the partnership, Cleveland Studios played an instrumental role in crafting the organization’s storytelling and message. North Coast Community Homes worked with our team to develop a more engaging voice for the organization, enhance its storytelling and increase the focus on creating brand awareness.

Building Relationships

“We saw the opportunity to work with Cleveland Studios due to our partnership with Cleveland Magazine. Our Cleveland Magazine account representative helped to navigate conversations between NCCH and Cleveland Studios, giving the team a deep understanding of what we needed to accomplish with the website. She was also instrumental in helping the Cleveland Studios team understand our brand voice and the need to create awareness, engage, and inform potential website visitors.” — Jillian Frazier, NCCH Chief Development Officer

Meeting the Challenge

North Coast Community Homes works with Northeast Ohio County Boards of Developmental Disabilities. To qualify for a lease in a NCCH home, individuals must be eligible for services from one of these county board partner organizations. Its website needed to educate visitors on the process of eligibility. Additionally, the website needed to promote the organization's mission as a source for securing new donors, sharing information on residential programs and resources, plus inviting visitors to stay connected to the organization.

Partnerships Matter

“Our overall decision to select Cleveland Studios for the website redesign was rooted in their ability to deliver a quality product and provide support — and training — at nearly 50% of other RFPs reviewed.” — Jillian Frazier, NCCH Chief Development Officer

Getting Results

Thanks to the partnership and development with Cleveland Studios, North Coast Community Homes' new website is making an impact and attracting visitors: 

• The total user increase is up 35% year over year.

• The website session increase is up 42% year over year.

• The organic search increase is up 7% year over year.

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