Northfield Park Racino
Cleveland Studios partnered with Northfield Park Racino to create a cohesive digital strategy that successfully supported the Racino’s grand opening weekend. Outstanding Meta video performance and a strategically timed email campaign illustrate the importance of a strong message reaching the right audience.
The Story of Northfield Park Racino
Northfield Park Racino is a longtime Northeast Ohio entertainment destination offering live harness racing, gaming, sports betting, dining and live entertainment. In 2026, the property entered a new phase of growth under new ownership, investing in more than 300 new gaming machines, a Caesars Sportsbook partnership, a new rewards loyalty program and expanded dining and entertainment options. These updates build on Northfield Park Racino’s longstanding presence in the region while creating new experiences and reasons for guests to visit.
How Cleveland Studios Hooked the Audience
The foundation of the campaign’s success was laid by the Northfield Park engagement ad on Meta. This video garnered exceptional engagement metrics, proving its ability to capture and sustain audience attention. The proof is in the numbers:
With a 99% hook rate and a 93.2% hold rate, this video not only reached 20,118 plays but also kept viewers engaged for an average of 23 seconds out of a 25-second video. This performance created a highly receptive and engaged audience, primed for further communication.
The Follow-Through: Driving Action With a Timely Email Campaign
Building on the momentum generated by the video, an email campaign was deployed two days before the grand opening weekend. This strategic timing ensured that the audience, already familiar with Northfield Park Racino through the video, received direct calls to action. The email campaign metrics further solidified the success:
The email campaign achieved a 21.16% open rate and a 10.24% click-to-open rate, leading to 2,600 clicks. These clicks directed interested individuals to key information, including gaming details, the main website and event tickets, directly contributing to the grand opening weekend’s success.
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